We are excited you are joining Poets&Quants for our first preMBA Networking Festival in New York City!

Pleaes sign-up for sessions below. Once you check a session it will automatically be added to your Sched schedule.  You do NOT need to do anything else.

Please be sure to sign up for Thursday’s opening reception and Friday’s closing reception at J.P. Morgan in addition to your Friday company sessions. The facilities and companies we’ll be visiting have specific security requirements and you must be registered in advance and bring a government-issued photo ID.

avatar for Danielle Howell

Danielle Howell

St Giles LLC
Catering Sales Manager
New York, NY
One year into my event planning career, I had the amazing opportunity to work with some of the world’s most recognizable brands at America’s largest sporting event: Super Bowl XLV. In tandem with the Dallas-hosted game, Bud Light and Playboy sponsored public events, and I managed their décor design and installation. Working with the design and onsite management team, I observed how the brands’ interactive elements ¬ signage, lighting, décor, and entertainment – enveloped guests. For Playboy, I utilized location-themed set décor and strolling entertainers to recreate the atmosphere of Playboy Clubs in London, Macau, Cancun, and Las Vegas, promoting Playboy locations in a very tangible way and enabling direct interactions between guests and the brand. This experience sparked my passion for branding and inspired me to immerse myself in experiential marketing.

Over the five years since that Super Bowl, I have built upon my initial observations and honed my event management and marketing skills. Now, as enter my first year as an MBA student at University of Texas McCombs School of Business, I hope to combine my professional expertise with the skills I will gain in class to transition into brand management. After graduation, I hope to join a large retail or CPG company, merging my event planning expertise and my education and network to develop experiential marketing strategies that strengthen brand identities across platforms and regions, mirroring the success of global powerhouses such as Bud Light, Starbucks, Nike, and Apple.